Google Place has finally won the right to a patent for advertising based on your location.

Google Place patent was registered in September 2003 but was not approved until last week.

The patent is a technology to display ads based on where a certain person is present.

Google bought at the end of last year, up Admob company specializing in localized advertising.

Even Apple jumped on the train and purchased in January this year, the ad firm Quattro Wireless, which spent the same.

Localized advertising makes it possible to customize ads based on where a person is. Above all, it is thought that the ads should be served on a mobile device like a smartphone or PDA.